Prop Trading White Label Solution: launch your own branded prop firm
Launch your own branded prop trading firm in weeks: challenge checkout, evaluation rules, trader dashboard, KYC, payouts and affiliates, with the trading platform and payments already connected.
Illustrative interface · sample data
What is Prop Firm White Label?
A prop trading white label is a ready-made, branded technology stack for launching a proprietary trading firm: challenge sales, evaluation accounts, automatic rule checks, a trader dashboard, KYC, payouts and an affiliate programme, all under your brand.
Instead of building software and integrating several vendors, you configure your programmes, brand the platform and launch. We connect the trading platform, payments and risk tools, and support you after launch.
Who it's for
- Founders launching a new prop firm
- Brokers adding a prop trading programme
- Trading educators and communities with an audience
- Existing prop firms moving to a more flexible stack
What's included
Challenge Engine
One-step, two-step and instant funding programmes with your rules.
Automatic Rule Checks
Daily loss, drawdown, targets and restrictions checked in real time.
Trader Dashboard
A branded dashboard for challenges, statistics and certificates.
Payments & Payouts
Challenge checkout, KYC before payout and scheduled payouts.
Affiliates & Promo Codes
Grow sales with partners, coupons and email automation.
Multi-Platform
Match-Trader, cTrader and MT5 where licensing allows.
Why launch with a prop trading white label
A white label gives you a tested prop firm stack from day one, so you can focus on your brand, your trader community and your rules.
- Launch in weeks, not months
- Rules and payouts already tested
- Platform and payments connected
- Your brand on every screen
How Prop Firm White Label works
Design your programmes
Choose one-step, two-step or instant funding, account sizes, prices, targets and loss limits.
Brand and configure
Your website, dashboard, emails and certificates carry your brand.
Connect platform and payments
Trading platform, payment providers, KYC and payouts are connected and tested.
Launch and grow
Sell challenges, monitor rules in real time and pay traders on schedule.
Prop Firm White Label at a glance
| Platforms | Match-Trader, cTrader, MT5 (subject to MetaQuotes terms) and more |
| Programmes | One-step, two-step, instant funding, custom rules |
| Rules | Daily loss, maximum drawdown, profit target, minimum days, news and lot limits |
| Payments | Cards, local methods and crypto where permitted |
| Payouts | KYC before payout, scheduled payouts, certificates |
| Growth | Affiliate programme, promo codes, email automation |
What is a prop trading white label?
A prop trading white label (or prop firm white label) lets you launch a proprietary trading firm under your own brand without building the technology. Traders buy an evaluation, trade a simulated account under clear rules and, if they pass, receive a funded or simulated-funded account with a profit split.
Our prop trading white label solution automates that whole journey: challenge checkout, account creation, real-time rule checks, certificates, KYC and payouts, with the trading platform and payments already connected.
Prop firm white label vs building your own
| Prop trading white label | Build in-house | |
|---|---|---|
| Time to launch | Weeks | Months |
| Upfront investment | Set-up plus monthly fee | Development team and infrastructure |
| Rule engine & payouts | Ready and tested | Built and tested by you |
| Platform connections | Already integrated | Separate contracts and integrations |
| Best for | New and growing prop firms | Large firms with in-house developers |
Challenge rules you can configure
| Rule | Options |
|---|---|
| Programme type | One-step, two-step, three-step or instant funding |
| Profit target | Per phase, as a percentage of the account |
| Loss limits | Daily loss and maximum drawdown, static or trailing |
| Trading days | Minimum and maximum days per phase |
| Restrictions | News trading, weekend holding, lot size, Expert Advisors |
| Payouts | Profit split, payout schedule, KYC before first payout |
Learn more: what is a prop firm challenge and how much it costs to start a prop firm.
Which trading platform for your prop firm white label?
Most prop firms launch on Match-Trader or cTrader, both popular with challenge traders. MT5 is possible where MetaQuotes' licensing terms allow prop trading for your business and target countries, so we check this before you commit. One prop CRM can manage several platforms, so you can offer more than one.
Compare the options in the best trading platform for prop firms, or see our prop trading technology and prop firm CRM.
Guides for brokers
White label prop firm checklist
12 things to check before you sign.
Read the guideHow to start a prop firm in 2027
Platform, rules, payments and launch checklist.
Read the guideProp firm software
The full prop technology stack explained.
Read the guideHow prop firms make money
Revenue, costs, rules and risk.
Read the guideProp Firm White Label — common questions
A ready-made, branded technology stack for a prop firm: challenge checkout, evaluation accounts, automatic rule checks, a trader dashboard, KYC, payouts and affiliates, with the trading platform and payments connected.
The technology is usually ready in a few weeks once your programmes, branding and payment providers are agreed. Legal review of your terms in each target country should run in parallel.
Match-Trader, cTrader and other platforms, and MT5 where MetaQuotes' terms allow it for your business and countries.
Automated checks flag hedging across accounts, copy trading between related accounts, latency arbitrage and duplicate identities, and send flagged accounts to review before payouts.
It depends on the country and your model. Many prop firms operate without a brokerage licence, but rules vary, so take legal advice in each target market. This is not legal advice.
Ready to launch your brokerage?
Talk to our team and get a tailored proposal within 24 hours.